UCC 1st Asia Smile Festa 2025 Highlights
The UCC 1st Asia Smile Festa was a successful event that fostered partnerships (key accounts) and showcased UCC’s commitment to coffee innovation, total coffee solutions and sustainability. It attracted 180-200 guests from 70-80 companies, receiving positive feedback on UCC’s brand and product offerings.
Brand Introduction Tunnel
Guests were welcomed with a comforting cup of Ueshima Fresh Brew Hot/Iced Brown Sugar Latte from Ueshima Coffee Lounge to start the experience journey at the Brand Introduction Tunnel where they learn about UCC’s history, milestones and insights.
Sustainability
At this area, guests discovered how UCC creates a more positive world, one bean at a time through the various displays. The highlight of the sustainability section featured our Hydrogen Roasted Coffee, impressing guests with its patented technology.
Ueshima Coffee Lounge
A relaxing lounge where guests can savor Double Nel Drip Coffee – Fresh Brew Japan Double Drip, expertly brewed by our Champions and baristas or try a unique edible “Yoined” coffee experience at Ueshima Coffee Lounge.
Coffee Machines
Demonstrations of different brands of coffee machines highlighted the importance of equipment in brewing quality coffee.
Largo Experience
In a cosy and interactive setting, The Largo Experience invited guests to watch our Champions craft coffee up close using Largo premium range, immersing them in the rich aroma and exquisite flavours of a freshly brewed cup of perfection. Largo beans are made of carefully selected coffee beans and maintained by strict and high standards to ensure quality. Using UCC’s original innovation of ‘Fresh Aroma System,’ the essence of freshly roasted aroma is preserved, making it a premium coffee bean rich in aroma and flavour.
Hotel Coffee Solutions
Hotel Coffee Solutions presented comprehensive one-stop solutions from Drip Pods, NPA to in-room/breakfast lounge machines. Guests gained insight of an overview of how UCC can elevate their guest coffee experience.
Home Creations
Home Creations corner displayed UCC’s retail products designed for home enjoyment.
Food Service
Guests explored how coffee complements food through curated pairings and tried trendy coffee-based drinks.
Coffee Line-up
This section offered a tasting experience featuring UCC’s diverse range of coffee. Guests explored aroma, taste and flavour differences between our offerings to discover which profiles best suit their business needs.
Coffee Academy
The Coffee Academy showcased UCC Champions’ specialty brewing techniques (Siphon, Brewers Cup and Latte Art) using curated UCC Singapore Blends and captivated the attention of our guests.
Spearheading the Coffee Academy area were our UCC Champions from across the regions – Katsuro Doi, Bomb Kittanai, Nutthinee Jearranan, Lin Shao Sing, Chikako Nakai, Elaine Wong and Yang Yi Shan.
Wrap Up
At the end of the event, guests received goodie bag filled with Ueshima products (Drip Gift Set and RTD coffee) and Roast Master sachets to bring home.
UCC 1st Asia Smile Festa 2025 received positive response from guests, who expressed their appreciation for the event’s engaging content and insightful showcases. Through this event, guests gained a deeper understanding of UCC’s brand values, innovative products and commitment to sustainability. The event successfully bridged connections between UCC and its key accounts, fostering meaningful partnerships and sparking new opportunities. Overall, the UCC 1st Asia Smile Festa 2025 was able to deliver exceptional coffee experiences and build lasting relationships with customers.
