Presenting GrandCrü Coffee Capsule Moments
Posted 2021.02.16
UCC Asia Pacific has launched “ UCC GrandCrü Coffee Capsule” Campaign rolling out to coffee capsules in response to the growing demand for coffee capsules market.
Immerse yourself in a moment of coffee enjoyment and be enveloped with a sense of bliss and delight that comes only with UCC GrandCrü. From the finest selection of French gourmet coffee with aromas that are perfectly preserved in a 100% airtight Nespresso®* compatible capsule, pick your own unique GrandCrü Tasty Coffee Moment and be in for a pleasant surprise.
ENGLISH VERSION
60 secs. 30 secs. Go Fine & Robust. Go Soft & Delicate. Go Bold & Delicate. Go Bright & Balanced. Go Light & Fruity.
CHINESE VERSION
60 secs. 30 secs. Go Fine & Robust. Go Soft & Delicate. Go Bold & Delicate. Go Bright & Balanced. Go Light & Fruity.
KOREAN VERSION
60 secs. 30 secs. Go Fine & Robust. Go Soft & Delicate. Go Bold & Delicate. Go Bright & Balanced. Go Light & Fruity.
Instead of presenting coffee the usual way, this concept comes with the very individuality that distinguishes each GrandCrü variant. We personify each GrandCrü profile flavour and colours, dabble in some European high fashion vibes, cue in a chic French pop tune and with USP typography.
Apart from the 60 Secs video advertisement, the GrandCrü Coffee Capsule Campaign includes 5 dominant characters representing the different flavours with their distinct personalities x 25 secs and 30 secs video with other marketing visual contents.
