UCC Asia Pacific Sales and Marketing Conference 2023

The UCC Asia Pacific Sales and Marketing Conference 2023, 2nd annual gathering of our opco markets, serves as a platform to exchange and delve into the latest trends, strategies, and innovations within the coffee industry. This event provides an opportunity for our country head of sales and marketing to share insights and gain a better understanding of specific markets, ensuring our relevance in the dynamic coffee landscape.

We were honored to host key speakers from industry-leading organizations such as AC Nielsen, Wunderman Thompson, and Ogilvy, who captivated the audience with their expertise, offering better insights into vital aspects of the coffee industry, covering topics ranging from comprehending the ever-evolving market landscape to unraveling consumer behavior, effective branding strategies, and leveraging the potential of digital marketing.

We are excited to have esteemed guests from Japan’s Management Team joining us at the conference:

• Gota Ueshima, Group CEO
• Masaro Ueshima, Group COO & International CEO
• Seisuke Ueshima, Group Executive Director
• Sato Tsukasa, International COO
• Kazuhiro Tashiro, International Sales Director

Celebrated the talent within UCC, showcasing the journeys of five champion baristas who shared their personal experiences and curated coffee recipes. Their dedication to excellence and passion for coffee inspired the opco markets and highlighted UCC’s commitment to fostering innovation and craftsmanship.

The event featured a dynamic product display area, providing markets with a glimpse of UCC’s latest offerings. This space served as a platform for sharing ideas, encouraging creativity, and driving product display innovation within the different markets.

As part of the conference, UCC Asia Pacific Sales and Marketing Conference awards were presented, recognizing the outstanding achievements of opco markets throughout the year 2022.

This celebration of excellence highlighted the collective efforts and unwavering commitment of UCC’s opco markets in driving growth and success within their respective regions.

The recipients of the prestigious awards were as follows:

• Best Trade Campaign Award: UCC K2
• Best E-Commerce Award: UCC China
• Best NPD Growth Award: UCC Philippines

Furthermore, we are delighted to announce that one additional awards will be granted to acknowledge the market’s trade growth performance and overall growth.

• In recognition of trade growth performance: UCC Vietnam

The UCC Asia Pacific Sales and Marketing Conference 2023 served as a testament to UCC’s dedication to excellence, fostering growth, and staying at the forefront of the coffee industry. By cultivating a culture of collaboration and leveraging the expertise within its opco markets, UCC continues to shape the future of coffee through innovation, customer-centric strategies, and a commitment to quality. We believe we are better together and know that every step, every effort has been made to constantly grow our opco markets.