UCCAP has launched the “UCC Black Cold Brew Video” Campaign rolling out to leverage on honouring UCC Black unsweetened, a pioneer of black coffee for this black no sugar added RTD coffee.
Prior to the launch of this “Black Cold Brew Video” Campaign, UCCAP works toward to content in search of understanding each market, context might vary from one country to the other, one key theme consistently was the video context will be able to apply across all APAC markets – focusing relevant brand content on online and social platforms.
Apart from the 45-sec video ads, the “Black Cold Brew Video” Campaign includes 4 urban personality x 10 secs video and other marketing visual contents. These contents also relay the Black Coffee RTD campaign idea, brand role, and call-to-action. The idea is to produce a concept that we use 4 different urban personalities in different walks of their life that UCC Black Cold Brew is suitable for everyone and anywhere. The whole video statement portrays the cold brew’s specialty of the coffee aroma, taste, and richness in this category.
UCCAP will continue to contribute to the further development of the brand black no sugar added beverage market and building on marketing creative contents, do approach us if either of your marketing requires localised adaptation to be shared on multiple platforms.
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