UCC Thailand participated in Thaifex – Anuga Asia 2023

Thaifex is an internationally recognized F&B trade show that attracts over 60,000 trade visitors and showcases 2,700 exhibitors from 40 countries, featuring numerous F&B highlights. UCC’s booth at the event highlighted the company’s unique position as a coffee total solution provider.

It was a great honor to have the presence of the Japan Management Team at the opening of the event. We extended invitations to esteemed members of the media and influential Key Opinion Leaders (KOLs) to join us and witness the comprehensive solutions offered by UCC. Moreover, our champion baristas showcased their exceptional brewing skills, providing attendees with an unforgettable experience of specialty brews.

At the booth, UCC showcased not only their high-quality coffee beans, specialty blends, equipment, and accessories but also their team of skilled champion baristas. These experienced baristas are available to provide guidance, training, and support to businesses, ensuring exceptional coffee experiences for customers. The UCC booth at Thaifex featured coffee tastings by their five champion baristas, who demonstrated UCC’s rich heritage and commitment to Japanese coffee craftsmanship through curated recipes and specialty brewing methods using their award-winning blends.

During the event, UCC Thailand announced the launch of several new products, including the Italian Roast line within the Roast Master Range, featuring beans, ground coffee, and drip coffee. This line offers a bold, rich taste with notes of chocolate and nuts, making it a perfect choice for enjoying with milk. The UCC Roast Master – Italian Roast products were available for sampling at the Thaifex booth and can now be purchased both in retail and online.

Celebrating their 90th anniversary this year, UCC Group, established in 1933, has remained committed to their founding spirit of delivering quality coffee to as many people as possible, anytime, anywhere. The company engages in all aspects of coffee-related activities, from cultivation in producing countries and raw material procurement to research and development, roasting and processing, sales, quality assurance of equipment and accessories, and culture and education